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The Undiscovered Country Beyond Market Theory — Where Classical Pricing Fails

Every area of knowledge has boundaries of effectiveness, situations beyond which it does not provide good answers. To solve real-world problems outside of those...

Pricing Your Product

  A lot of startups treat pricing as a math problem or, worse, an afterthought. Pricing is as much an art as it is a...

There are Only 3 Pricing Strategies for Your Startup

  Pricing. Is there any word that confers some whisper of dark arts than pricing? Or any question that instills less confidence than, “How did...

Developing Pricing Strategies and Programs

Chapter 14 - Developing Pricing Strategies and Programs from Ankit Kesharwani

Mastering the Art of Pricing: What the Textbooks Don't Teach You

Every student of economics is taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue....

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products. If you're the type of person who shops only...

Five Signs It's Time to Change Your Prices

- Source: Entrepreneur. Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's...

Pricing strategies

Pricing strategies from Peter Ramsden Short presentation on different pricing strategies. Formulas for break even and margin calculation. Pros and cons of...

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