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The Psychology of Pricing

How to Pick the Right Pricing Model for Your Company You’ve got a great product. You’ve beat the odds, listened to your users, planned a killer...

Anti-lean Startup Pricing: How x.ai is Making it Work

x.ai’s mission to build an autonomous AI agent is an undertaking that required about three years of intense R&D – an approach Dennis R....

Activity Based Pricing: When Is It The Right Choice for Your...

  Pricing is taxation. A pricing plan taxes some element of a product’s use. For a startup, choosing what to tax and how to tax...

It’s Price Before Product. Period.

  Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been the...

The 7 Factors to Consider When Pricing Your Startup's Product

    Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for...

How To Increase Revenue by 150% In 1 Week Without Really...

  If you're not taking your pricing seriously, these two stories will explain why you should   I'll cut to the punch line: yes, there is a...

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

If you won’t take Price Intelligently Co-founder and CEO Patrick Campbell's word on the grand consequence of pricing strategy, heed the wisdom of Berkshire Hathaway’s Warren...

Ultimate Value Based Pricing Strategy Guide

Ultimate Value Based Pricing Strategy Guide from Price Intelligently Pricing is one of the worst and one of the best things to...

Brand Strategy from the Big Leagues: How Apple’s Pricing Drives Sales...

Brand Strategy from the Big Leagues: How Apple’s Pricing Drives Sales and Loyalty

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