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Rebecca Minkoff on Selling Your Products at the Right Price

  Rebecca and Uri Minkoff, co-founders of the Rebecca Minkoff fashion brand, explain how they use their stores as a laboratory to figure out what...

Michael Dearing | Managing Pricing

  I was just telling the guys that about 80% of the time that I do this talk, it goes pretty well, 20% of the...

5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many...

Why You Don't Want to Be the Low-Cost Leader

When you select a pricing strategy--that is, decide how you wish to price your products or services--what is your goal? The first answer that...

Close Deals Faster With These 5 Steps

The first thing I would look at in any sales process is how to shorten and simplify it. I focus on this because of...

How B2B companies talk past their customers

New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. By...

Don't Be the Cheapest, Be the Best

Often, founders are worried about how they price their product compared to their competitors. They will find out what everyone else is charging and price their product...

20 Shocking Sales Stats That Will Change How You Sell

20 Shocking Sales Stats That Will Change How You Sell from BuzzBuilder Lead Generation Software No matter how long you've been in...

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