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Why Lean and Design is the new way to build successful...

The way companies build successful products has fundamentally changed. New technologies like smartphones, social network or cloud computing have enabled tech-giants like Apple, Google...

Product Optimisation and Growth Checklist

A systematic process for growing online businesses by using CRO techniques     There are many CRO checklists around (by Crazyegg, by MOZ, by Hubspot etc.). But...

2 simple steps to develop products that deliver real customer value

Most products fail because we waste needless time, money, and effort building the wrong product — something nobody wants. We need to embrace the fact that customers are...

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