What is digital marketing? Simply put, it is the process of using electronic devices and the internet to promote a business and its brand. The digital channels most often used by digital marketers to reach prospective customers include search engines, social networks, websites, and email.

What is marketing?

Marketing is one of the core functions of a business. It includes all activities that create, communicate, and deliver value to customers. Marketing directly supports a business’ goals by attracting, converting, and retaining customers. So, any growth-oriented needs an effective marketing strategy to achieve sustainable growth.

To turbocharge your marketing plan, use the following digital marketing basics.

Web Site

In many ways, your website forms the hub of your business’ online presence. It serves as a primary way to spread awareness of your brand, educate and inform your target market, and convert sales.

You website can also establish the authority of your brand if you use it to publish information that adds value to your prospective customers. In other words, you provide solutions to real-world problems.

Also, as you expand the reach of your brand to social networks, email, and other digital channels, you can direct your audience to your website to get more information.

Right now, most internet traffic comes from users of mobile devices. For this reason, you should insist on having a website that quickly loads and displays properly on mobile devices. Most of the time, this requires responsive designs that automatically adapt to any-sized screen.


Search engine optimization is a process that uses a variety of tactics to improve the visibility of a brand in search engine results. SEO is important because shoppers typically visit Google or another search engine to get the answers they need.

So, every time potential customers enter a query that’s relevant to your brand, they should see a link to your site in their results. However, they probably won’t see it if it’s not on the first page of Google.

Generally speaking, SEO involves on-page and off-page activities. On-page activities include site structure, permalinks, and keyword selection. Your choice of content formats, including video, can also affect SEO. Keyword selection and optimization are also vital parts of SEO.

Off-page SEO involves factors such as backlinks that testify to the authority of your website. When high-quality websites link to yours, Google translates that action as a sign that your site delivers value to the marketplace.


The content published by your business directly affects SEO. It helps the search engines determine the relevance and value of your content. Search engine algorithms can tell the difference between keyword-stuffed content and content that serves a higher purpose.

Content marketing also has another more extensive role. It serves as a primary way to engage your audience. When you entertain, educate, inform people, you will captivate their attention and build a loyal following.

For example, if you sell pet carpet cleaner, you would want to publish content that illustrates how carpets are affected by pets. You’d also want to demonstrate how your brand helps pet owners better than competing solutions.

Furthermore, you have a chance to expand the reach of your brand via social sharing. When people regard your content as interesting, entertaining, or otherwise beneficial, they will share it with their personal networks.

In summary, digital marketing is the natural extension of marketing activities into the online world. Now that most people are online, your business can’t afford to ignore digital channels.

After learning about the basics behind digital marketing, apply what you’ve learned. You can use these tactics to lay a solid foundation for long-term success.