Even though the idea of voice search may take a vital place in most Sci-Fi franchises, the truth is that its rise to glory in the real world didn’t look that great all up until recently. Reasons behind this are numerous but today, we’re at the point where about 41 percent of adults use this feature on a daily basis, making it into a force to be reckoned with. With this in mind and without further ado, here are several ways in which voice search might influence SEO in the future.
The first and the main reason why this rise in voice searches popularity occurred is due to the improvements in the algorithm of the feature itself. Nowadays, a voice search engine can recognize the location of the user and in this way, more or less accurately, determine the language they are using. By relying on their previous search history, it can also create a context, which is basically all you need in order to further reduce a margin of mistake. In 2014, a speech recognition word error rate was at 20 percent, while nowadays it is significantly lower at merely 8 percent.
Another reason why voice search is undergoing such a boom in popularity is due to the fact that it is incredibly mobile friendly. Think about it, typing on a tiny phone screen is definitely more inconvenient than simply saying aloud a phrase that you have interest in. The advantage of using voice search further increases, if one takes into perspective that most people use their phones while walking or on the move. In other words, voice searches are on the rise due to the fact that they’re more convenient.
While we’re still on the topic of local searches, it is important to mention that with a voice search, it is much easier to target local demographic. This is especially due to the fact that about 78 percent of all local mobile searches end up being offline purchases. Think about it this way – a person heading out to your store might be lost mere 20 feet away from it. Typing the name of your website might be more effort than simply taking out their phone and asking it to take them there. Here, they can check the address once more. In this vital moment, a lack of mobile voice search optimization can make a difference between closing a deal and losing a customer.
A Growing Demographic
In the introduction, we mentioned that 41 percent of adults use voice search regularly but what we omitted was the fact that over 55 percent of teenagers do so, as well. Sure, adults are more fiscally potent demographic, however, this margin is not nearly significant as it was just a couple of decades ago. Teenagers and even kids nowadays have more money than they ever did in the past, making them into a financially powerful demographic. Furthermore, not a lot of time will pass until they too become earners and contributors, which will make them into a financially dominant customer group. Present day search engine optimization agencies need to find a way to appeal to this demographic.
Finally, one of the greatest technical differences that the boost of voice search SEO will bring is the way in which digital marketers approach keywords. Instead of omitting prepositions and articles, like was the practice in the past, keywords will become much more exact. In other words, they will become much more grammatical. When typing into the search box, people often omit in order to save time, however, doing the same on the voice search makes a person feel silly or even awkward. This is probably one of the biggest changes that voice search will introduce into the world of SEO.
At the end of the day, basic principles of SEO don’t change but digital marketers will have to adapt to the new way of things. The greatest change, however, will have to be the one in their mindset. For ages now, voice search button was a representation of that one feature that everyone knew about and nothing used. Today, however, the rules of the game have changes and voice search is a force to be reckoned with.