As the issue of cyber privacy is raging worldwide website owners that use cookies for collecting the data of the virtual visitor or customers have to refine and revisit the cookie policies. The data protection norms have provided an update regarding cookies and website owners have to ensure that the sites are abiding by the cyber laws. It is important for site owners to ensure that he users feel secured when they are online.

A brief delineation on cookies

Before delving into the cookie policy, it is important to know a bit about cookies. In the world of the internet, cookies are used for personal processing information of subscribers and/or visitors. The processing is not an issue if it is done legally which meansthat the user gives full consent for storing his/her personal data.

The rights are given to users under the GDPR guidelines

In a situation when a person has signed up or agreed to the policy of cookies on a particular website, then it is not a permanent step. Theguidelines provide the users with the power to withdraw their consent at any given point of time. For more information, GDPR cookie consent can be viewed.

If the customer wants he/she can be forgotten; this implies that controllers of data who store the information of consumers as per the cookie policy will have to delete all kinds of identifiable information if the consumer chooses to be forgotten. Data collected also has to be deleted if the data collection process was illegal and/or improper. The individual whose data has been taken can request for the deletion of that data. The process of tracking employed by cookies can, therefore, be disabled or enabled as per the choice of the user.

The duties of website owners

When a website is built, it has a particular purpose. Business websites are used for conducting trade and commerce online while other sites provide information. When cookies are kept on a website, then the website developer has to ensure that the following aspects are covered:

  • The functionality of the website:

The website has to function properly so that people can visit the site and browse through the site easily. However, if cookies are present and the virtual visitor refuses to accept the cookies, then the website owner cannot curtail the access of the site for that particular user. People have the right to choose so limiting features and/or functions without cookies is not to be done by website owners. The site should be completely accessible and easy navigation can be done without agreeing to cookies.

  • Maintain transparency:

Transparency is the first point delineated in GDPR and website owners have to ensure that the cookie policy is viewable for all the visitors. The policy also needs to be lucid so that people don’t have any difficulty in understanding the terms and conditions.

Hence the website owner has to provide the full information and scope so that the user can actively give his/her consent or make adjustments on the settings of the browser.