TomTom (TOM2) unveiled a new advertising campaign supporting TomTom Sports — its sports wearable brand. The campaign will push to strengthen its consumer business while reinforcing the company’s commitment to continue to launch sports wearables that inspire people to move. It’s calling the new ad campaign “Get Going.”
Created in partnership with Amsterdam-based agency Pool Worldwide, the campaign spans global markets with television, cinema, print, digital and out-of-home ad placements.
Patrick Stal, VP of marketing at TomTom Sports, said, “This campaign marks a milestone for our brand. It showcases a TomTom Sports brand that caters to the needs of audiences ranging from those that are taking their first step down the road to those that are stepping over the starting line of their first marathon. We are claiming a unique space in the world of sports. TomTom Sports is not here to shout at you to beat the impossible, be unstoppable, go harder, tougher, longer, deeper, rougher or sweatier. Let other sports brands do that.”
TomTom has been developing sports and fitness products since 2011. “We were the first to add an optical heart-rate monitor to a GPS Sports Watch with TomTom Cardio,” said the brand.