Deep-down, we all know the truth. “Disruptive” has ceased to disrupt for a while now. The very definition of the word has been negated by its overuse in startup copy.

Using ‘disruptive’ in 2018 reminds me of that time my grandfather called my grandmother’s cooking ‘the bomb’. It made her cooking seem decidedly NOT the bomb**, and marked the end of an era where ‘the bomb’ was THE edgy, modern adjective of choice.

“Disruptive” produces 742 pages of results on Tech Crunch. #SMH.


But you read Medium, which automatically elevates you to the status of a veritable verbal influencer. So in the interest of colloquial progress, I invite you take your pick from my semi-facetious list and run with it:

Top 6 Picks To Replace ‘Disruptive’

  1. Wild
  2. Lawless
  3. Errant
  4. Edison-Like (“Our Startup is d̶i̶s̶r̶u̶p̶t̶i̶n̶g̶ going Edison on the pet rabbit industry”)
  5. Mic-dropping (“Our Startup is d̶i̶s̶r̶u̶p̶t̶i̶n̶g̶ dropping the mic on the pet rabbit industry”)

6. “ __________”. In other words, anything. At this point, anything is more disruptive than the word ‘disruptive’.

**While I could not allow it to be called ‘the bomb’, my grandmother’s cooking was mic-droppingly delicious.