Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.


How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From HimImage credit: Gino Santa Maria | Shutterstock


It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become our new president-elect. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and marketing that he won in such an astounding upset.

If a man with no political experience can pave his way to the highest political office in the country with a handful of marketing strategies, what do you think your business could accomplish using similar tactics?

I’m not saying you should start mimicking Donald Trump’s ideologies or his rhetoric, but there are some important lessons for entrepreneurs to learn in having witnessed this powerful success in personal branding.

Politics and branding

First, it’s important to know that politicians essentially become brands — personal brands — when campaigns begin, and this isn’t a new concept. You can see the parallels between corporate brands and political candidates clearly:

  • Logos. Hillary Clinton’s oft-praised logo is just the most recent example of candidates using imagery to build recognition and visibility. Barack Obama’s “O” logo has even been described as close to corporate in nature.
  • Slogans. Slogans and taglines have been a part of politics for generations, as evidenced by 1840’s “Tippecanoe and Tyler too,” which was originally part of a full campaign song.
  • Image, voice and reputation. Most importantly, candidates spend time perfecting their image, their voice and how they’re seen by the voting public. This was the most crucial area developed by Donald Trump.

So, how did Trump manage to create such a powerful brand from a cartoonish and politically inexperienced past personality?

Read more >> https://www.entrepreneur.com/article/285124