The cloud is one of the most important technological changes in business that has ever been created. And it is crucial that you understand how to use it properly to maximize its value and compete in your market. If you don’t, you will overspend, miss opportunities, and get outpaced by others in your industry. So here is how to use the cloud to your advantage:

Marketing

The emergence of the cloud has brought forth technologies like email automation. Take Klaviyo for instance. This software, or SaaS, allows you to manage your email marketing in one place.

You can upload customer segments, create different campaigns for them (by dragging and dropping elements instead of coding) and automate when they will be sent out. Then all the data is tracked like open rates and conversions and put into graphs so you can make better decisions based on the results.

Sales

Every sales team should be using a cloud CRM like SalesForce. Instead of downloading a heavy application that is not portable, your team can have it on their workstation or phone, whichever they prefer. If they happen to be at home but want to call an important client about a project that has a major issue, in the past they would be out of luck if they lost their number. But with cloud CRMs, they simply log on and see all the information about the customer, from their phone number to their home address.

Security

Security is of the utmost importance to your organization. And if you don’t have cloud security, it could mean that your data is stolen before you even realize it. Using smart security like network monitoring means you can deploy protection when your system detects an intruder. Otherwise, they could sneak in behind your firewall, steal data, and even sell it to competitors or threaten you with a ransom. So don’t assume that just because your data is in the cloud it is safe.

Flexible, Scalable Deployment

Every process that your business does online in the cloud requires servers. These servers are computers that host databases of all the files needed to run your applications and website code. If you don’t have enough servers, then people will hit your website and have a glitchy or slow experience.

This can be a horrible thing for your reputation and customers might start jumping ship. However, buying a lot of server space in advance takes money and hassle to set up, especially if you don’t know how much you will need. That is why Amazon RedShift and other technologies allow you to be flexible with your cloud deployment. You pay only for what you need in that moment. It protects your cash flow while also improving the speed with which you can serve customers to keep them happy and coming back time and time again.

Accounting

Accounting is the lifeblood of your business. Without a great accounting system that is accurate you cannot make financial decisions based on good data. However, your accountant could be overwhelmed with your outdated system that is hard to use, leading them to take shortcuts. Furthermore, if you need to send them information in a timely manner such as expense reports, it could slow down the entire process.

By moving your accounting process into the cloud with technology like Xero you can avoid these issues. Everything is stored online in a database accessible by whoever in your company has the password. This can be shared by executives and accountants, making communication about your financials more fast and efficient.

If you want to get the most out of your technology, then the cloud needs to be a strong part of your strategy. But you need the proven techniques that can put you above the rest in your market. So use the methods above and enjoy more leverage, scale, and profits in your business today.