Top leaders in the tech world explain why it is so imperative to launch your startup sooner, rather than later.

Waiting to launch your product? Don’t.

Launching early — earlier than you think you should — is a major lesson from Masters of Scale a 10-episode podcast about scaling a company hosted by Reid Hoffman, the co-founder of LinkedIn and partner at Greylock.

In the series, Hoffman talks to big-name leaders such as Mark Zuckerberg and Marc Pincus of Zynga. They explain that every moment you delay your launch is another moment you can’t grow your customer base, get needed feedback and drive revenue. And as you wait, you give your competitors one of the most valuable assets early-stage companies have: a head start.

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